Build a Sellable Business
Turn Your Owner Dependent Business Into a Growth Machine.
Greg Helfrich, Facilitator and Fractional Executive
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What Makes a Business Unsellable?
Owner Dependency
Everything depends on the owner, and the owner owns the customer relationships.
Internal Chaos & Infighting
Inefficient processes create confusion and drag down people and operations.
Flatlined Sales
Wasting money on sales and marketing that isn't working.
Discounting to Get Business
A pipeline full of the wrong work forces you to cut prices to keep business.
Customer Dependency
When too much sales volume is concentrated with one or a small number of customers, buyers see risk.
Superstar Dependency
Other than the owner, success hinges on a key employees — leaving the business vulnerable.
No Capacity to Grow
Production/Delivery capacity is maxed out, forcing costly overhead spending for small incremental growth.
Defeatest Culture
Your people are beat down by the business, too much conflict, too much confusion, too many false promises.
The Opposite of an Unsellable Business is a Desirable Business
Creating a Desirable Business
Capable of Growth, an Example of Good Management
Business is Problem Solving - Become a company of problem-solvers. People who know and think there is a better way.
The cheapest, easiest path to profitable growth is building the internal capacity to grow through problem-solving. Added capacity without capital investment is pure profit.
Building a business capable of growth builds morale, grows profits and generates cash.
The business that solves problems faster and more effectively than its competitors - wins. Its been said that a large portion of success is showing up. Most of your competitors aren't showing up.
Desirable Businesses I've Helped
Secondary Market Growth in Renovations
A regional kitchen cabinet manufacturer wanted to break into the builder and renovator market. The team was equipped with a targeted sales strategy, develop cold-calling scripts, and the tools to drive outreach. The result? New business from multiple renovators and home builders—and a foothold in a high-growth segment.
National Telephony Provider Facing a Growth Wall
A mid-sized national telecom provider is preparing for explosive growth. Working closely with their sales and operations teams, I streamlined their project management system—dramatically improving on-time performance and positioning them to scale with confidence.
Roofing Contractor - Leveraging a Simple Change
The Calgary branch of a national roofing company was missing deadlines and losing trust. A new scheduling system reshaped their operations. On-time performance skyrocketed—and now they’re winning business from competitors simply by being reliable.
Credit Rating Startup
A credit rating startup struggled with user acquisition in the Oil & Gas sector. After analyzing the data, the sales and marketing focus changed. We developed a new product tailored to a different vertical within Western Canadian Oil & Gas. Sign-ups have steadily increased—and the system now holds enough data to attract interest from major financial institutions and government regulators.
My Process for Creating Desirability
Understand the Situation
First, understand the problem and symptoms
Prioritize
Solving causes has a 10-100 x more impact than dealing with symptoms.
Execute
Move fast and implement solutions
Repeat and Iterate
We solve problems in the organization and repeat, relentlessly.
When you're business is good at solving problems. Growth is inevitable, not forced.
My Services For Your Size, Needs and Budget
Emergency Facilitation Services
Navigate unforeseen challenges and crises with clarity.
When you need to make decisions quickly and you don't see a list of good choices.
Facilitation and Advisory Services
You can’t fix what you can’t see. Sometimes it takes fresh eyes - or a stronger team - to unlock growth.
Having a professional facilitator work with your team accelerates problem solving and grows your team.
Fractional Executive Services
Deal with today's situation — or chart a new direction with a partner who helps carry the load.
Ideal for organizations with limited executive bandwidth that need a longer term intervention.
Get the Book
Desirable is a short read with the entire Desirable framework explained in about an hour,
Greg Helfrich
Facilitator and Fractional Executive
Build a Desirable Business
Get in Touch
Ready to discuss your business growth? Reach out, and let's start a conversation about your unique challenges and opportunities.
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